guidelines for creators

Crisis management and dealing with controversial content

Crisis management and dealing with controversial content

Crisis management and dealing with controversial content

General notes

In our agency, we place great importance on our creators adhering to clear and responsible guidelines. We do everything we can to ensure that these guidelines are followed by us, our creators, and our partner brands. These measures aim to help prevent crisis situations and to manage them professionally if they arise, in order to uphold the values and integrity of all parties involved.

  1. Principles

Ethical Responsibility: Creators should create content that reflects the agency's values and avoid political, sexual, and religious topics unless they are explicitly part of the creative focus.


Transparency and Honesty: It is important to always be transparent about one's intentions and to remain honest in communication with the audience.

Ethical Responsibility: Creators should create content that reflects the agency's values and steer clear of political, sexual, and religious topics unless they are expressly part of the creative focus.


Transparency and Honesty: It is important to always be transparent about one's intentions and to remain honest in communication with the audience.

  1. Before the collaboration

Background Research: Before collaborating with partners or other creators, thorough research is required to ensure their values align with those of the agency.


Contract Clauses: Contracts should include specific clauses that require creators to distance themselves from problematic content and controversial personalities.

Background Research: Before collaborating with partners or other creators, thorough research is necessary to ensure that their values align with those of the agency.


Contract Clauses: Contracts should include specific clauses that require creators to distance themselves from problematic content and controversial figures.

  1. Creation and publication of content

Content Review: Before content is published, it should be checked for possible political, sexual, or religious sensitivities.


Identifying Conflict Potentials: Possible conflict potentials should be identified early and discussed with management.

Content Review: Before content is published, it should be checked for potential political, sexual, or religious sensitivities.


Identifying Conflict Potential: Potential conflict areas should be identified early and discussed with management.

  1. Dealing with controversies

Immediate Removal: Problematic content should be removed from all platforms immediately if deemed controversial.


Coordinated Communication: In crisis situations, management will take over communication to ensure a coordinated and professional response.


Internal Coordination: Any public statement should be internally coordinated to ensure consistent messaging.

  1. Communication with the public

Show responsibility: In times of crisis or problems, responsibility should always be taken and mistakes acknowledged.


Explain measures: It should be clearly communicated what steps will be taken to rectify the situation and prevent future incidents.


Empathy and transparency: It is important to show empathy towards the audience and be transparent about the measures taken.

  1. Prevention and training

Regular Training: Regularly participate in training to stay informed about handling crises and controversial content.


Policy Updates: Updates and changes to agency policies should be noted.

  1. Continuous monitoring

Monitor Reputation: Online reputation should be continuously monitored, and audience feedback should be considered.


Proactive Measures: Proactive measures should be taken to counter potential reputational damage.

  1. Aftercare and Feedback

Crisis Analysis: After managing a crisis, a comprehensive analysis should be conducted to assess the effectiveness of the measures taken.


Gather Feedback: Feedback from the audience and internally should be collected to identify areas for improvement.


Adjust Guidelines: Based on the learnings from the crisis, guidelines and processes should be adjusted.

  1. Collaboration with the agency

Close Collaboration: Close collaboration with the agency is important to ensure that all measures are coordinated and aligned.


Utilize Support: The agency's support should be utilized in crisis situations to find professional solutions.

These guidelines are enshrined in the contracts of our creators, are continually updated, and are of utmost importance to us. They aim to ensure a responsible and professional presence and to act effectively in case of controversies.